Sr. Digital Marketing Manager

Job Category: Marketing
Job Type: Full Time
Location: Lahore
xiQ’s Digital Marketing Manager will be responsible for:
  • Developing and executing highly personalized marketing campaigns that highlight the value of xiQ’s AI sales and marketing platform
  • Inbound marketing to replenish sales pipeline with new leads,
  • Researching prospects and leads
  • Executing outbound marketing by tracking and driving existing prospects through the buying cycle.
  • Developing and executing multi-touch drip campaigns and marketing automation workflows for drip campaigns
  • Developing go to market strategies based on ideal customer profiles
  • Creating content that uniquely positions xiQ in the B2B strategic sales and ABM / marketing segments
  • Building xiQ’s brand presence and identify unique brand value propositions
  • Strategizing and writing Account-Based Marketing content
  • Streamlining the xiQ buyers’ journey in discovery and buying stages
  • Generating product literature for branded content and marketing materials
Qualifications:
  • 3+ years of relevant experience in a fast-paced, collaborative environment
  • Bachelor’s Degree or Graduate Degree in Marketing or related from a leading university – USA or EU universities, LUMS, LSE etc.
  • Have strong understand of marketing technologies i.e. Salesforce, Marketo, Active Campaign or equivalent
  • Have strong communications and interpersonal skills
  • Strong analytical and logical skills
  • Strong organizational and management skills
  • Obsessive about details
  • Comfortable working in fast paced and goal oriented roles
  • Candidate has worked night hours so they know what to expect.

The timings will be in the evening from 4pm – 12am

Compensation

will be commensurate to experience and highly competitive within the market. Base salary plus 15% of salary based on individual performance and 10% based on company profitability

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