We started xiQ to help the rest of the sales org consistently perform like the top 3% do every day

Our story

The best sales reps are not born into the President’s club. They earn their way there. They follow a process. They build relationships. They study and research the clients’ business and deeply understand the pain points. They become trusted advisors.

Usman Sheikh recognized this when he was leading product and sales enablement teams at SAP and asked himself - why do only 3% of sales reps achieve “platinum” status? What was failing in the sales process?

As a natural born change agent, he wanted to tackle this problem head-on.

He observed that sales and marketing were not aligned, and that leads coming in from marketing were not actioned. He saw that sales reps did not have the time to do in-depth research, and that they were not connecting deeply enough to understand the personal motivations of their buyers.

So, he set out to apply his design thinking to solve this situation – and xiQ was born.

A proprietary platform that combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions.

xiQ’s Personality-Driven Sales and Marketing platform enables sales to focus on the most important part of the buying process – the buyer.

Usman Sheikh

Usman Sheikh

CEO, Founder

An innovative thinker, Usman is a motivating go-getter with a straightforward approach to communication.

Adam R.T. Smith

Adam R.T. Smith

Chief Experience Officer

Addiction, organic discovery, ambient insights and building confidence in the experience.


Winner: Best Use of Martech for Demand Generation 2022

“Personality-driven marketing platform xiQ, Inc. nabbed ‘Best use of Martech for demand generation’ for their work with Dell Technologies. It’s safe to say that driving millions in pipeline and 2x sales win rates for one of the biggest household names stood out to the judges.”

- Joel Harrison, Editor-in-Chief, B2B Marketing

Source: B2B Marketing

Winner: ABM Leader Enterprise 2022

xiQ Inc. recognized as a Leader in G2 Enterprise ABM Category. The G2 Grid® Report is based on real user ratings and reveals which solutions have the most satisfied customers in the Enterprise Market Segment. xiQ Inc. is a proud partner of multiple industry leaders.

Source: G2

Winner: Gartner Cool Vendor 2021

“xiQ is cool because it enables marketers to add a level of personalization into their ABM programs, based on personality analysis, in addition to the traditional account and persona-level personalization.”

- Vice President, Analyst, Christy Ferguson

Source: Gartner

CMI Highest Subscriber Growth Award 2020

xiQ garnered the highest number of subscribers in record times! Using xiQ Workbench, our client developed personalized campaigns and drove thought leadership in less than an hour and increased their subscription rate by 270%

Source: Content Marketing Institute

They end with intent. That’s where we’re just getting started...

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